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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Nebraska Eye Institute the leading provider of vision care products and services in Lincoln.


Dr. DouglesDr. Douglas C. Rienks

Dr. Rienks graduated from the Illinois College of Optometry in 1991. Dr. Rienks’ special interests are working with children, geriatrics, primary eye care, ocular disease and contact lenses. Dr. Rienks’ community involvement includes member of St. Peter’s Catholic Church, and Yankee Hill Country Club. He has a wife, Linda, and two children, Alexis and Nicholas. Dr. Rienks is active in the American Optometric Association and Nebraska Optometric Association. Dr. Rienks began practice in Denison, Iowa where he was for 10 years before moving back to Nebraska for family reasons.


Dr. Brad Blumenstock

Dr. Brad BlumenstockDr. Brad Blumenstock, a native of Lincoln, returns to the city to be closer to family after having expanded a very successful practice in O’Neill, NE. He was a partner at Gutshall & Blumenstock Eyecare for nineteen years and was extensively involved in school and community organizations such as St Patrick’s Parish, St Mary’s Booster Club, O’Neill Lions Club and O’Neill Youth Baseball.
He received his Bachelors of Science degree from Nebraska Wesleyan University in 1993 and his Doctor of Optometry degree from Indiana University School of Optometry in 1997. He is a member of the American Optometric Association and the Nebraska Optometric Association. In the NOA he was honored as “Young Optometrist of the Year” in 2003, served as President of the organization in 2009, and was a board member for many years.
As a Primary Care Optometrist, he provides ophthalmic lens prescriptions, contact lens fittings, pre and post operative care for cataract and refractive surgery. In addition, he specializes in the diagnosis and treatment of ocular diseases.
When not in the office Dr. Blumenstock loves to spend his free time with his family and their various activities. He has been married for 25 years to his wife, Georgia, and they have four children. His favorite pastimes include politics, watching college football and reading military history.
Dr. Blumenstock is excited to serve the Lincoln area and begin practicing at Nebraska Eye Institute with Dr. Douglas C. Rienks.


LindaLinda Rienks – Office Manager

Linda Rienks has been with the practice as an office manager for 6 years. Her first concern is making sure the office will be running properly! Linda’s background is in the field of education, as she was a teacher for 20 years before coming to Nebraska Eye Institute. Linda has been married to Doug for 19 years and has two children, Alexis and Nicholas. Linda’s hobbies include running, watching her kids in their many activities, attending collegiate athletic events, and golfing when the spare minutes present themselves.